3 thoughts on “Marketing plan for education and training institutions”

  1. I. Online Intellectual Interception 1. Establish an instant connection with people around the store
    ADA 3 kilometers around the store campus, when someone searches for "Primary School Mathematics Training", "Emperor's Junior High School Cultural Class Tutoring "When there is a high commercial value, it shows the institutional information. In the show, the store distance is displayed, which stimulates the consultation and willingness of the geographical target crowd.
    2. Open the "online store" to fight for the surrounding customer group
    to open the "online store". When the search needs of netizens match the store business, the store will be recommended on the homepage. The closer the position, the higher the correlation, and the more priority is displayed. Provide valuable opportunities for small institutions to fight for surrounding customers. rn3.为周边客群主动推送电子DM单rn除了坐等家长搜索,机构还可以主动对门店周围目标区域内,符合目标特征的人群进行主动曝光,如:以门店为中心, Parents 30-45-year-old parents who choose to advertise for advertising, which is equivalent to sending a DM order to the parents around the institution, and watch the cost. This accurate range and result can greatly save costs and avoid waste.
    . The offline group tracking 1. Data collection and analysis
    I believes that every institution wants to know where the parents of the students who come to the store, and what are the characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what are the characteristics of the TAs, what kind of characteristics of the TAs, what are the characteristics of the TAs, what kind of characteristics of the TAs, what kind of characteristics of the TAs, what are the characteristics of the TAs, what kind of characteristics of the TAs. People are more willing to choose my institution. If you can understand what kind of parents in the surrounding schools, what are TAs like, what are the characteristics, will there be more references in future marketing? We can collect the data characteristics of stores and surrounding schools through offline big data collection, such as collecting some data during the parent meeting.
    2. The crowd continuous media chase
    ? Is it good to finish the data? In addition to insight summing up its sources and characteristics, the continuous impact on it is the key. For example, when we anchor the target crowd at the parent meeting, when the TAs leave the school, when watching the video, when watching information, when shopping, when traveling, ... when you use any app at any time, we can see the advertisement of the institution. Compared with the traditional parents will issue DM orders, only once after accepting, or even not even watch, it will be easier to "brainwashed" for the target population. It will always be seen and will be moved in an instant.
    The marketing has never been aimless advertising, but comprehensive considerations based on factors such as the scale, stage, goals, needs, and characteristics of the enterprise, and issue an effective solution to adapt to the parallel of their own situation.

  2. First of all, the traditional offline ground push method, such as sending orders or pushing ground at the gate of the school, and online you can use advertising or through the Reed Assistant to make friends or send preferential information or send advertising.

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